Applications are usually required to add new default information whenever a new entity gets added. This can be accomplished easily by overriding the NewEntity() method. Make sure however, that you do call the default behavior!

VB.NET:

Protected Overrides Sub NewEntity(ByVal biz As EPS.Business.BusinessObjects.IBusinessObject )
    MyBase.NewEntity(biz)
    Me.Name = "New Product" 
End Sub

C#:

protected override void NewEntity(IBusinessObject biz)
{
    base.NewEntity (biz);
    this.Name = "Another new product" ;
}

Note: Similar operations can be performed when the object needs to be saved. Simply overwrite the Save() method.